> ## Documentation Index
> Fetch the complete documentation index at: https://docs.closethecall.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead Board

> Track every potential customer from first call to completed job with a Pipedrive-style Kanban board, pipeline metrics, and powerful table view.

Your Lead Board is where you track every person who calls your business. It's a visual pipeline -- inspired by Pipedrive -- showing exactly where each potential customer stands, from the moment your AI receptionist captures their details to the moment you win (or lose) the job.

Open it at [app.closethecall.com/leads](https://app.closethecall.com/leads).

## Pipeline Summary Bar

At the top of the board, four metrics give you an instant health check of your pipeline:

```
+-------------------+-------------------+-------------------+-------------------+
| Pipeline Value    | Weighted Value    | Conversion Rate   | Avg Deal Value    |
|    $12,450        |    $7,320         |    34%            |    $285           |
+-------------------+-------------------+-------------------+-------------------+
```

| Metric              | What It Means                                                                                             |
| ------------------- | --------------------------------------------------------------------------------------------------------- |
| **Pipeline Value**  | Total value of all active leads (not Won or Lost).                                                        |
| **Weighted Value**  | Pipeline value adjusted by stage probability. A lead in QUOTED is more likely to convert than one in NEW. |
| **Conversion Rate** | Percentage of leads that reach WON out of all leads created this period.                                  |
| **Avg Deal Value**  | Average value of WON leads. Helps you understand your typical job size.                                   |

## Board View -- The Kanban

The default view is a 6-column Kanban board. Each column represents a stage in your sales pipeline.

```
| NEW         | CONTACTED   | QUOTED      | BOOKED      | WON         | LOST        |
|-------------|-------------|-------------|-------------|-------------|-------------|
| * J. Smith  | * S. Patel  | * M. Jones  | * R. Brown  | * A. Lee    | * T. Clark  |
|   Boiler    |   Rewire    |   Bathroom  |   Haircut   |   Roof fix  |   No reply  |
|   HOT       |   WARM      |   WARM      |   HOT       |   $450      |   COLD      |
|             |             |             |             |             |             |
| * D. Kim    | * L. Chen   |             | * F. Ali    |             |             |
|   Leak      |   AC unit   |             |   Colour    |             |             |
|   WARM      |   COOL      |             |   WARM      |             |             |
+-------------+-------------+-------------+-------------+-------------+-------------+
```

### The Six Columns

| Column        | What It Means                                             | Example                                              |
| ------------- | --------------------------------------------------------- | ---------------------------------------------------- |
| **NEW**       | Just came in. You haven't looked at it yet.               | Someone called about a boiler repair 10 minutes ago. |
| **CONTACTED** | You've made contact -- called back, texted, or emailed.   | You called them back and discussed the job.          |
| **QUOTED**    | You've sent a price or quote. Waiting for their decision. | Quote sent for a bathroom refit.                     |
| **BOOKED**    | Appointment confirmed. Job scheduled.                     | Haircut booked for Thursday at 2pm.                  |
| **WON**       | Job completed. Revenue earned.                            | Roof repair done, invoice paid.                      |
| **LOST**      | They went elsewhere or stopped responding.                | No reply after 3 follow-ups.                         |

### Drag-and-Drop

Click and hold any lead card, then drag it to the column that matches its current status. The change is **instant and optimistic** -- the UI updates immediately while the save happens in the background. No loading spinners, no page refreshes.

<Tip>
  Drag-and-drop also works on mobile and tablet. Tap and hold, then drag.
</Tip>

## Temperature Dots

Every lead card shows a coloured temperature dot based on the AI's scoring of the call.

| Dot    | Temperature | Score  | What It Means                                          |
| ------ | ----------- | ------ | ------------------------------------------------------ |
| Red    | **HOT**     | 80-100 | Ready to buy now. Call them back immediately.          |
| Orange | **WARM**    | 60-79  | Interested but needs a nudge. Follow up today.         |
| Yellow | **COOL**    | 40-59  | Might be shopping around. Worth a follow-up this week. |
| Blue   | **COLD**    | 0-39   | Low intent or just asking questions. Check in later.   |

<Tip>
  Focus your time on HOT and WARM leads first. Businesses that call back within 5 minutes are 21x more likely to win the job.
</Tip>

## How Lead Scoring Works

The AI evaluates 7 factors from each call to calculate the temperature:

1. **Urgency** -- Did they say "emergency," "ASAP," or "today"?
2. **Service match** -- Does the service they need match what you offer?
3. **Budget signals** -- Did they ask about pricing without flinching?
4. **Timeline** -- Do they want something done this week or "sometime next year"?
5. **Decision authority** -- Are they the homeowner or calling on someone else's behalf?
6. **Contact completeness** -- Did they provide name, phone, email, and address?
7. **Engagement** -- How long was the call? Did they ask detailed questions?

<Info>
  Lead scores update automatically. You never need to calculate anything yourself.
</Info>

## Table View

Switch to Table View using the toggle at the top of the page. Table view gives you:

* **Search** -- Type a name, phone number, or service to find a lead instantly
* **Sort** -- Click any column header (Name, Date, Temperature, Status, Value) to sort
* **Filter** -- Use dropdowns to show only specific stages or temperatures
* **Bulk actions** -- Select multiple leads with checkboxes to move them all at once

```
+--------+---------------+----------+--------+--------+---------+
| Temp   | Name          | Service  | Stage  | Value  | Date    |
+--------+---------------+----------+--------+--------+---------+
| * HOT  | J. Smith      | Boiler   | NEW    | $120   | 2h ago  |
| * WARM | S. Patel      | Rewire   | CONTD  | $800   | 5h ago  |
| * WARM | M. Jones      | Bathroom | QUOTED | $3,200 | 1d ago  |
| * COOL | L. Chen       | AC unit  | CONTD  | $450   | 2d ago  |
| * COLD | T. Clark      | Enquiry  | LOST   | --     | 5d ago  |
+--------+---------------+----------+--------+--------+---------+
```

<CardGroup cols={2}>
  <Card title="Board View" icon="columns-3">
    Drag-and-drop columns. Perfect for a quick visual overview of your pipeline. Great on desktop.
  </Card>

  <Card title="Table View" icon="table">
    Searchable, sortable list. Better for finding specific leads or working through a long list. Great on mobile.
  </Card>
</CardGroup>

## Quick Actions on Each Lead

Click any lead to open its detail panel. From there you can:

<CardGroup cols={2}>
  <Card title="Call Lead" icon="phone">
    One click to call them back through your AI number.
  </Card>

  <Card title="Send Email" icon="envelope">
    Send a follow-up email directly from the dashboard.
  </Card>

  <Card title="Send SMS" icon="message">
    Fire off a quick text message to the customer.
  </Card>

  <Card title="Convert to Appointment" icon="calendar-check">
    Turn the lead into a booked appointment with one click.
  </Card>
</CardGroup>

## Tips for Managing Your Board

<Accordion title="How often should I check my lead board?">
  At minimum, check it every morning and every evening. HOT leads should be contacted within 5 minutes if possible.
</Accordion>

<Accordion title="What if a lead calls back again?">
  The AI recognises returning callers automatically. Their existing lead card gets updated with the new call details rather than creating a duplicate.
</Accordion>

<Accordion title="Can I add leads manually?">
  Yes. Click the **+ New Lead** button at the top of the board to create a lead by hand -- useful for walk-ins, website enquiries, or referrals.
</Accordion>

<Accordion title="How do I delete a lead?">
  Open the lead detail panel and click **Delete** at the bottom. This is permanent. If you just lost the job, move the lead to **Lost** instead -- that way you keep the history.
</Accordion>

<Accordion title="Can I assign a value to a lead?">
  Yes. Click any lead to open the detail panel and enter a value. This feeds into the Pipeline Value and Weighted Value calculations in the summary bar.
</Accordion>
