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What Are Knowledge Templates?

Knowledge templates are pre-built collections of knowledge base articles organized by industry. Instead of manually writing articles for every new plumber or salon you onboard, apply a template and get 15+ articles covering common questions, services, pricing ranges, and hours — all in one click. Templates give your clients a working AI receptionist on day one. The AI can answer caller questions about services, pricing, hours, and policies immediately, with zero manual content creation.

Built-In Templates

CloseTheCall includes 8 industry templates out of the box:

Plumbing

Emergency callouts, drain cleaning, boiler repair, pricing ranges, service areas, warranty policies

HVAC

AC repair, furnace installation, maintenance plans, seasonal pricing, energy efficiency FAQs

Electrical

Panel upgrades, outlet installation, emergency services, inspection policies, licensing info

Salon

Haircut pricing, coloring services, cancellation policies, walk-in availability, stylist specialties

Dental

Cleaning costs, emergency appointments, insurance accepted, new patient process, procedure FAQs

Restaurant

Menu highlights, reservation policies, dietary accommodations, private events, delivery/takeout info

Cleaning

Residential vs commercial pricing, deep cleaning, recurring schedules, supplies included, cancellation

Pest Control

Inspection process, treatment types, pricing tiers, warranty/guarantee, safety for pets and children

Applying a Template to a Client

1

Go to Agency Portal > Knowledge

Open the Knowledge page from the agency sidebar.
2

Select a template

Click on the template that matches your client’s industry. Preview the articles included.
3

Choose a client

Select the client you want to apply the template to from the dropdown.
4

Click 'Apply Template'

The template articles are copied into the client’s knowledge base. Existing articles are preserved — templates add to, not replace.
5

Customize

After applying, impersonate the client and edit articles with their specific pricing, hours, and service details.
Apply the template first, then customize. It is much faster to edit 15 pre-written articles than to write them from scratch.

Creating Custom Templates

If you serve a niche industry not covered by the built-in templates, create your own:
  1. Go to Agency Portal > Knowledge > Templates
  2. Click Create Template
  3. Enter a template title and description
  4. Add articles with:
    • Title — the article heading (e.g., “Emergency Service Pricing”)
    • Category — one of 12 categories (services, hours, pricing, policies, FAQs, etc.)
    • Content — the full article text
  5. Click Save Template
Your custom templates appear alongside the built-in ones and can be applied to any client.
Custom templates are private to your agency. Other agencies cannot see or use them.

Template vs Manual Knowledge Base

ApproachBest ForTime to Set Up
Template onlyQuick launch, standard business2 minutes
Template + customizationPersonalized but fast15-30 minutes
Manual onlyUnique business, no matching template1-2 hours
Website scrape + templateBest of both worlds5 minutes + review
The fastest approach: enter the client’s website URL during onboarding (auto-scrapes real data), then apply an industry template to fill gaps. The AI merges both sources intelligently.

Knowledge Gap Analysis

The Knowledge page shows a gap analysis across all your clients:
  • Missing categories — which clients are missing articles in which categories (services, hours, pricing, etc.)
  • Low confidence articles — articles the AI is not confident about (usually auto-scraped data that needs verification)
  • Intelligence scores — a 0-100 score for each client based on weighted category coverage
Categories are weighted by importance:
  • Services: 20%
  • Hours: 15%
  • Pricing: 15%
  • Location/service area: 10%
  • Policies: 10%
  • FAQs: 10%
  • About/history: 5%
  • Others: 15%

Cross-Client Knowledge Overview

The overview table on the Knowledge page lets you compare all clients side by side:
ClientScoreServicesHoursPricingFAQsAction
Joe’s Plumbing85YesYesYesYes
City Dental62YesYesNoNoAdd pricing, FAQs
Quick Clean41YesNoNoNoApply template
Click any client row to impersonate them and edit their knowledge base directly.
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