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Your Analytics page shows you how your AI receptionist is performing and how your business is growing. No spreadsheets, no complicated formulas — just clear numbers that tell you what’s working and what needs attention.

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The Six Stat Cards

At the top of your Analytics page, you’ll see six cards. Here’s what each one means and what a “good” number looks like.
StatWhat It MeasuresWhat’s Good
Total CallsEvery call your AI answered in the selected periodGrowing month over month. If it’s flat, your marketing may need a boost.
New LeadsCallers who gave their contact detailsAt least 30-50% of total calls should become leads.
BookingsAppointments booked by the AI or manuallyAim for 20-40% of leads converting to bookings.
Avg Call LengthAverage duration of all calls2-4 minutes is healthy. Under 1 minute means callers are hanging up too soon. Over 6 minutes may mean the AI is rambling.
Total MinutesSum of all call time used this periodTrack this against your plan’s included minutes to avoid overages.
Conversion RatePercentage of calls that resulted in a lead or bookingAbove 30% is solid. Above 50% is excellent.
If your conversion rate is below 20%, check your AI’s knowledge base. The AI might not have enough information about your services to answer questions confidently, which causes callers to hang up.

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Call Volume Chart

The main chart on the Analytics page shows your call volume over time. Use the date range selector to switch between views:

7 Days

Daily bars for the past week. Good for spotting day-of-week patterns (e.g. Mondays are your busiest day).

30 Days

Daily bars for the past month. Shows weekly trends and whether your call volume is growing.

90 Days

Weekly bars for the past quarter. The big picture — are you growing, flat, or declining?

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Sentiment Distribution

Below the call volume chart, you’ll see a breakdown of how callers felt during their calls:
SentimentWhat It MeansWhat to Do
PositiveCaller was happy, friendly, or satisfiedGreat — your AI is doing its job well.
NeutralStandard business call, no strong emotion either wayNormal. Most calls will be neutral.
NegativeCaller was frustrated, angry, or unhappyReview these calls. Check if the AI couldn’t answer their question or if they were already upset before calling.
Sentiment is detected automatically by the AI based on the caller’s tone and language. You don’t need to configure anything — it happens on every call.
A healthy business typically sees:
  • 30-50% positive
  • 40-50% neutral
  • Under 15% negative
If your negative sentiment is above 20%, listen to some of those call recordings to find out what’s going wrong.

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Date Range Selector

Use the date range buttons at the top of the Analytics page to control which time period you’re looking at:
  • 7 days — This week’s performance
  • 30 days — This month’s performance
  • 90 days — This quarter’s performance
All six stat cards, the call volume chart, and the sentiment distribution update when you change the date range.

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Exporting Data

You can download your analytics data as a CSV file (opens in Excel, Google Sheets, or any spreadsheet app).
1

Set your date range

Choose 7, 30, or 90 days to control what data is included in the export.
2

Click Export CSV

Click the Export CSV button at the top right of the Analytics page.
3

Open the file

The CSV downloads to your computer. Open it in Excel or Google Sheets to sort, filter, or create your own charts.
The CSV includes one row per call with columns for: date, time, caller phone, caller name, duration, service requested, outcome (lead/booking/FAQ), sentiment, and lead temperature.
Export a 90-day CSV and share it with your accountant or business advisor. It gives them a clear picture of your call volume, conversion rates, and busiest days — useful for hiring decisions and marketing budgets.

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What the Numbers Tell You

Your AI might not be asking for contact details. Check that Capture Lead Info is enabled in Receptionist Settings. Also review your knowledge base — if the AI can’t answer questions about your services, callers may hang up before giving their details.
Either your follow-up is too slow (enable the Estimate Follow-up automation) or callers aren’t ready to book on the call. Consider enabling the Missed Call Textback automation to re-engage leads who didn’t book.
Callers are hanging up quickly. This usually means: (1) the greeting is too long, (2) the AI doesn’t sound natural, or (3) the AI can’t answer their question. Try a shorter greeting and add more detail to your knowledge base.
The AI might be repeating itself or going off-topic. Review a few long call transcripts and check if the system prompt needs tightening. You can also adjust the AI’s personality to be more concise in Receptionist Settings.
Listen to the recordings of negative calls. Common causes: the AI couldn’t answer a specific question (add it to your knowledge base), the caller wanted to speak to a human (enable human transfer), or the caller was already upset before calling (nothing you can do about that).