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Your AI’s personality shapes every conversation

The personality setting controls the tone and style of how your AI receptionist speaks throughout the entire call — not just the greeting, but every response. It affects word choice, energy level, and how formal or casual the AI sounds.

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The 4 personality options

Professional

Best for: Dental practices, law firms, accountants, medical clinicsClear, polished, and businesslike. Uses proper language without being stiff. Gives callers confidence they are dealing with a well-run operation.Example phrases:
  • “Certainly, I can help you with that.”
  • “Let me check our available appointments for you.”
  • “I have noted your details and someone will be in touch shortly.”

Friendly

Best for: Plumbers, electricians, salons, general tradesWarm and approachable. Like talking to a helpful neighbour who happens to work at the business. The most popular choice.Example phrases:
  • “Sure thing! Let me take a look for you.”
  • “No worries at all, I can get that sorted.”
  • “Brilliant, I have got you booked in!”

Enthusiastic

Best for: Restaurants, fitness studios, entertainment venues, retailHigh energy and upbeat. Makes callers feel excited about whatever they are booking or asking about. Adds warmth without being unprofessional.Example phrases:
  • “Oh great, you are going to love it!”
  • “Awesome! Let me grab you a spot.”
  • “That is fantastic, we would love to have you!”

Calm

Best for: Therapists, spas, wellness centres, veterinary clinicsGentle, measured, and reassuring. Speaks at a relaxed pace. Puts anxious or stressed callers at ease. Perfect when callers might be worried or upset.Example phrases:
  • “Of course, take your time.”
  • “I completely understand. Let me help you with that.”
  • “No rush at all. I am here to help.”

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How to choose the right personality

Ask yourself these questions:
  1. What state of mind are my callers in? If they are panicking about a burst pipe, Calm works. If they are excited about booking a dinner, Enthusiastic works.
  2. What is my brand tone? Look at your website and social media. If your brand is casual and fun, Friendly matches. If it is sleek and premium, Professional fits.
  3. What would my best receptionist sound like? Think of the ideal person answering your phone. Pick the personality that matches them.
“Friendly” is the right choice for most small businesses. When in doubt, start there. You can always change it later.

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How to change the personality

1

Go to Receptionist Settings

Click Receptionist in the left sidebar of your dashboard.
2

Find the Personality section

Scroll to the Personality card. You will see four options with your current selection highlighted.
3

Select a personality

Click the personality you want. It highlights immediately.
4

Click Save

Click the Save button at the bottom of the section. Your AI receptionist will use the new personality on its next call.

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What personality does NOT change

The personality setting affects tone and word choice. It does not change:
  • Your greeting message — that is set separately
  • Your business information — the AI always uses your knowledge base for facts
  • What the AI can do — booking, lead capture, and FAQs work the same regardless of personality
  • The voice — Sarah sounds like Sarah whether she is Professional or Enthusiastic. Voice and personality are separate settings
You can combine any voice with any personality. For example, Eric (a confident male voice) with Calm personality creates a reassuring, authoritative receptionist. Or Alice (a bright female voice) with Professional personality for an energetic but polished feel.

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Testing your personality choice

After changing the personality:
  1. Call your AI number from your mobile
  2. Ask a few different questions (pricing, booking, hours)
  3. Listen to how the AI phrases its responses
  4. If the tone does not feel right, go back and try a different personality
Personality changes apply to all calls — you cannot set different personalities for different times of day. If you need a calmer tone after hours, consider adjusting your after-hours message instead.